HomeBusinessLocal language tech platform VerSe goes global, expands to West Asia

Local language tech platform VerSe goes global, expands to West Asia


VerSe Innovation, the local language technology platform, said it was foraying into the global markets, launching content platform in West Asian countries. VerSe Innovation, raised $805 million in its most recent funding rounds from marquee global investors, which increased the firm’s valuation to $5 billion.

VerSe Innovation’s proprietary technology powers . It has rolled out its offering of in UAE, Saudi Arabia, Bahrain, Oman, Qatar, and Kuwait with its headquarters in Dubai.

The local language content platform will soon be partnering with publishers including MENA Newswire, Al Khaleej, The Brew, Chalk Media, Brandknew, KKompany, Mudgal Kreations, Buzzing, Gulf Today, among others.

To spearhead Dailyhunt’s leadership in the MENA region, media veteran Shekhar Iyer has been appointed as Director and General Manager of VerSe Innovation, MENA.

“There is a tremendous opportunity to tap into the unmet content needs of the Middle East market, given the rich linguistic diversity and an extensive consumption behaviour of the market,” said Umang Bedi, Co-founder, VerSe Innovation. “In this strategic growth plan, we will soon expand Dailyhunt in MENA countries including Iraq, Iran, Israel, and Egypt, and support languages like Hebrew, Farsi, and Arabic.”

Besides a total population of over 60 million, Bedi said there is a growing and vibrant digital audience and economy and internet penetration in the GCC countries. “There is a lot of interest in and local language content,” said Bedi. “News is a very highly consumed category across both mobile web and mobile app.”

To spearhead Dailyhunt’s leadership in the MENA region, media veteran Shekhar Iyer has been appointed as director and general manager of VerSe Innovation, MENA. In his previous stints, Iyer has worked with Abu Dhabi Media (Radio Mirchi), Percept Gulf (MAME), Zee Entertainment, Indian Express, and Khaleej Times. In his new role, he will spearhead strategic and business development in the region.

“It is interesting to witness the end-user content growth in this region,” said Iyer. “I look forward to building the largest local language content discovery platform for the MENA region.”

Dailyhunt offers over 1 million new content artefacts every day in 15 languages. The content on Dailyhunt is licensed and sourced from a creator ecosystem of over 50,000 content partners and a deep pool of more than 50,000 creators. The platform serves over 350 million monthly active users (MAUs) every month. The time spent per daily active user (DAU) is 30 minutes per user per day. Its AI and machine learning and deep learning technologies enable smart curation of content and track user preferences to deliver real-time, personalized content and notifications.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor


Source link


Most Popular

Recent Comments